Out of all the most crafty marketers you know, the one that just about everyone hates is the spammer, the good news is that Spam is almost dead. It has been greatly taken over by the use of e-mail marketing. It is said that Spam is on the decline, contrary to popular belief. The rate that it is falling is approximately 13% per year. Why? Because the marketer now sees that e-mail is the marketing choice for the pros. By the year 2010 they say that Spam will in fact be a thing of the past. It is also interesting to note that the market spending in this fashion will grow from $885 million, to $1.1 billion dollars in as little time as well.
The bulk of the e-mailing for businesses will be of the transactional, acquisitioned, and retention methods. With the remainder of e-mail leveling out between customers gain and personal e-mails heading up the rest. It is clear to see why Spam is diminishing ; the e-mail filtering system is getting stronger. This will set the pace for the e-mail marketing to take over. With new technology in place, it is easy to recognize the difference between Spam and an actual e-mail.
It is clear by consumer reports that individuals will stay clear from e-mail servers that do not offer top of the line Spam filters. This is not to say that there are not still a plethora of servers. This will make it easier for businesses to reach consumers through e-mail marketing once spam is no longer an issue. The thought of having a clean and organized e-mail marketing platform has business owners very excited. They truly know the potential for this wonderful and inexpensive medium.
The improvement of the practices in list management will be stronger, and the ISP will have a stranglehold on the Spam. It is evident that e-mail marketing will be integrated into the marketplace as a beneficial tool for marketing and business purposes. Today’s technology and the desire to make the marketplace more reliable, e-mail marketing can play a significant role in the future. For now we still have to deal with all this junk called Spam.